Caring for your aging parent should not be so hard

Caring for your aging parent should not be so hard

Caring for your aging parent should not be so hard

We match you with a dedicated human to manage your aging loved one's care — covered by new Medicare benefits.

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Trusted by 100+ families in New York

Trusted by 100+ families in New York

95% of clients pay $0 out of pocket

95% of clients pay $0 out of pocket

95% of clients pay $0 out of pocket

Covered by

Covered by

Covered by

Created for busy families

Created for busy families

Created for busy families

We take the often overwhelming job of navigating and managing care off your shoulders, so you can focus on being a daughter or son again.

We take the often overwhelming job of navigating and managing care off your shoulders, so you can focus on being a daughter or son again.

We take the often overwhelming job of navigating and managing care off your shoulders, so you can focus on being a daughter or son again.

How we help

How we help

How we help

Think of us as your trusted guide — like a wedding planner, but for senior care.

Bring you peace of mind

Bring you peace of mind

Bring you peace of mind

We get to know you and your loved one and create a personalized care plan to ensure everyone is on the same page. Always know what's going on with our ongoing updates.

We get to know you and your loved one and create a personalized care plan to ensure everyone is on the same page. Always know what's going on with our ongoing updates.

We get to know you and your loved one and create a personalized care plan to ensure everyone is on the same page. Always know what's going on with our ongoing updates.

Recommend and coordinate care for your loved one

Recommend and coordinate care for your loved one

Recommend and coordinate care for your loved one

We recommend and coordinate care across medical practitioners, home care agencies, care facilities (e.g. adult day centers or memory care), and med management. We're your loved one's advocate so they're taken care of the way they prefer.

We recommend and coordinate care across medical practitioners, home care agencies, care facilities (e.g. adult day centers or memory care), and med management. We're your loved one's advocate so they're taken care of the way they prefer.

We recommend and coordinate care across medical practitioners, home care agencies, care facilities (e.g. adult day centers or memory care), and med management. We're your loved one's advocate so they're taken care of the way they prefer.

Maximize the support around you

Maximize the support around you

Identifying and leveraging
local resources

We unlock access to resources you would not have known about with us. We're an expert on local resources (e.g. housekeeping, home care care, transportation, and respite care) that your loved one qualifies for and we coordinate what you need.

We unlock access to resources you would not have known about with us. We're an expert on local resources (e.g. housekeeping, home care care, transportation, and respite care) that your loved one qualifies for and we coordinate what you need.

We unlock access to resources you would not have known about with us. We're an expert on local resources (e.g. housekeeping, home care care, transportation, and respite care) that your loved one qualifies for and we coordinate what you need.

Make sure you're not alone in this journey

Make sure you're not alone in this journey

Make sure you're not
alone in this journey

This is an emotional journey with many weighty decisions. We bring insights from past experiences as your trusted guide and are here to be a shoulder to lean on.

This is an emotional journey with many weighty decisions. We bring insights from past experiences as your trusted guide and are here to be a shoulder to lean on.

This is an emotional journey with many weighty decisions. We bring insights from past experiences as your trusted guide and are here to be a shoulder to lean on.

… and much more.

… and much more.

… and much more.

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Eva Elle

@evaelle

My dad was hospitalized with a stroke and we were so lost post-discharge. I started caregiving 24/7. Tina got my dad set up with rehabilitation therapy and home aides through Medicare immediately. Fast forward now we have systems in place and a long-term plan.

Guy Mccoy

@mccoy

Cathy found a wonderful PCP for my father and even attended the recent telehealth appointment with him. I got a detailed update afterwards and just took a deep sigh of relief. I haven't had help in so long.

Kayla Ray

@kayray

I wish I'd met Lauren sooner. Lauren found federal and local programs my mom would qualify for to help us save on her care. She set us up with a med management system

Get time back for yourself

Get time back for yourself

Get time back for yourself

Focus on cherishing time with your loved one, your Florence care manager will take care of the rest.

Focus on cherishing time with your loved one, your Florence care manager will take care of the rest.

Focus on cherishing time with your loved one, your Florence care manager will take care of the rest.

How it works

Get to know us through a complimentary call

Get to know us through a complimentary call

Get to know us through
a complimentary call

We will share more about Florence, how it works, what we offer, and how pricing for our services works ($0 - $20 / hr). You can ask us any questions you have before moving forward.

We will share more about Florence, how it works, what we offer, and how pricing for our services works ($0 - $20 / hr). You can ask us any questions you have before moving forward.

We will share more about Florence, how it works, what we offer, and how pricing for our services works ($0 - $20 / hr). You can ask us any questions you have before moving forward.

We get to know you and your loved one

We get to know you and your loved one

We get to know you
and your loved one

Meet a Florence physician who will do an initial intake call to get to know your biggest needs and authorize these services by Medicare. Based on that call, we will match you to a dedicated care manager who will help manage your loved one's care moving forward.

Meet a Florence physician who will do an initial intake call to get to know your biggest needs and authorize these services by Medicare. Based on that call, we will match you to a dedicated care manager who will help manage your loved one's care moving forward.

Meet a Florence physician who will do an initial intake call to get to know your biggest needs and authorize these services by Medicare. Based on that call, we will match you to a dedicated care manager who will help manage your loved one's care moving forward.

We work on your loved one's behalf

We work on your loved one's behalf

We work on your
loved one's behalf

After our initial session we will share a personalized care plan to ensure everyone is on the same page. We will keep you updated as we work on your behalf with ongoing updates. You will be able to message or hop on the phone with your Florence care manager at any point.

After our initial session we will share a personalized care plan to ensure everyone is on the same page. We will keep you updated as we work on your behalf with ongoing updates. You will be able to message or hop on the phone with your Florence care manager at any point.

After our initial session we will share a personalized care plan to ensure everyone is on the same page. We will keep you updated as we work on your behalf with ongoing updates. You will be able to message or hop on the phone with your Florence care manager at any point.

We're here for you

We're here for you

We're here for you

No commissions or kickbacks.

This service is covered by Medicare and we bill them through your loved one's insurance to ensure this is free or at little cost to you.

No commissions or kickbacks.

This service is covered by Medicare and we bill them through your loved one's insurance to ensure this is free or at little cost to you.

Talk to a Florence care manager today

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