Hi, I'm Jenny Lee, founder of Florence.
I started Florence because of my journey with my recent grandmother who was in long-term care for 20 years with dementia. I experienced how overwhelming and emotional the journey was to manage her care - our family spent hours on the phone and online only to run into dead ends. We couldn't afford getting help to navigate the journey with how much we were spending on her care already. I'm on a mission to make it easier and more affordable to manage care for your aging loved ones - by offering you a trusted senior care concierge through insurance.